Fender Musical Instruments Corporation (FMIC) today announced the launch of Fender Play, a first of its kind video-based learning platform for desktop and iPhone, poised to innovate the...
Fender Musical Instruments Corporation (FMIC) today announced the launch of Fender Play, a first of its kind video-based learning platform for desktop and iPhone, poised to innovate the guitar education landscape.
Fender Play is designed to change the way beginning players learn how to play guitar through hundreds of easy-to-follow, instructor-guided video lessons utilizing a song-driven, personalized learning path that enables even brand-new players to master chords and riffs in minutes.
The latest in a suite of innovative online and mobile products from Fender Digital, LLC., Fender Play marks a major milestone in the brand’s digital evolution. Upon signing up for Fender Play, users answer a variety of questions on preferred instrument and genre, including rock, pop, folk, country and blues.
Those responses guide the creation of a comprehensive, customized curriculum comprised of personal “learning paths.”
Courses in these paths focus on a song-based method, teaching foundational core techniques and riffs alongside lessons for recognizable hits from music’s most-esteemed artists and bands, such as U2, Shawn Mendes, the Rolling Stones, Foo Fighters, Meghan Trainor, Carrie Underwood and more. The program boasts a vast catalog of hundreds of songs arranged specifically for players at various skill levels.
“Ninety percent of people who pick up the guitar will drop out after one year, and we see Fender Play as a solution to that challenge” said Ethan Kaplan, General Manager Fender Digital.
“Our intuitive platform, whether used on its own or as a practice supplement to in-person lessons, allows first time players and beginners to get started. It allows them to learn when and how they want in a digital setting with superior production and accuracy far surpassing your average online lesson video. This is a pinnacle step for Fender Digital as we continue our progression from analog to digital, linking the offline