Last week, in light of Apple’s revised revenue guidance[1], my TC colleague Ron Miller made a tongue-in-cheek apology[2] for taking so long to upgrade his old iPhone.
He wrote that he had finally bitten the bullet and shelled out to upgrade a more than three-years-old (but still working) iPhone 6 for a shiny new iPhone XR ($750+) — deciding at the last minute to spare his wallet the full $1,000 whack for the top of the range iPhone XS.
Ergo, even the famous Apple premium only stretches so far.
I bring even less good news for the company. I still can’t bring myself to upgrade my (still working but now heavily creaking on the battery and storage front) iPhone 6S because — and here’s my line — Apple removed the headphone jack. Which is absolutely an affront to usability and choice.
My (petite) ears do not conform to the one-size fits all shape Cupertino uses for its bundled earbuds. So even if the earbuds weren’t low audio quality I still couldn’t use them. Headphones that you have to walk around holding in your ears because otherwise every twist and head turn pops them right back out again are, to put it politely, not very useful.
And, yes, this also applies to wireless AirPods — even if I wanted to give Apple more money to be forever stuck having to charge a pair of headphones before being able to use them, which frankly doesn’t sound very smart to me.
On the earbuds front Apple does not cater to petite people, period. I have to use in-ear headphones, with replaceable rubber caps that come in a range of sizes (typically requiring the tiniest of the bunch). This...