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The G-Shock is so nerdy that it’s become cool and this latest model, the GMWB5000GD-9[1], is no exception. Based on the original G-Shock models, this decidedly unsmart (but not dumb) watch features solar charging, atomic timekeeping, and a simple Bluetooth connection to your phone. Plus now it comes in gold or silver toned metal, a decided departure for the decades-old brand.

This wild redesign takes cues from a solid-gold prototype designed by Casio’s [2] Ibe Kikuo. That blinged out watch, which could hit the market but will be as expensive as an entire Casio display case, is a bit much. However, these two steel models are quite exciting and very luxe.

“Inspired by the first G-SHOCK model, DW5000C, this upgraded original boasts a modern, lustrous, color way while maintaining a vintage aesthetic,” writes Casio. “The watch also incorporates one of the first and most iconic G-SHOCK case designs, featuring a vintage, square shape case, and bezel with a brick pattern on the face and gorgeous gold color accent.”

At $550 this is a bit pricey for an entry-level quartz watch but rest assured it will find a foothold in the fashion world as “dorky” becomes even more synonymous with “cat-walk ready.”...

References

  1. ^ GMWB5000GD-9 (www.gshock.com)
  2. ^ Casio’s (crunchbase.com)

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