Alas, we knew this day would come. Amazon's fourth annual Prime Day Sale[1] is about to crash from the virtual sky like a meteor in Fortnite, and as of April, there are 100 million Amazon Prime members[2] set to scoop up all the deals that land.
Prime Day started innocently enough back in 2015. It was a day-long sale celebrating Amazon's 20th anniversary, and a fun gift to the millions of Prime subscribers. The sale was so successful that Amazon made it an annual event, and it's been getting bigger and nuttier ever since.
This year, Prime Day will stretch 36 straight hours, and likely feature more deals then ever, and in new categories. Amazon now owns Whole Foods[3] and is trying to promote Twitch Prime[4], so we can expect more food and gaming deals for starters. Below are some tips if you have something you're hoping to buy on discount.
When Prime Day Starts
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Starts: Prime Day kicks off on Monday, July 16 at 3 p.m. ET.
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Ends: 36 hours later on Wednesday, July 18 at 3 a.m. ET.
That's not all, though. You can expect bursts of pre-Prime Day deals all the way to kickoff. Amazon already has a bunch of deals on its own devices, which we've highlighted below, and more are on the way.
Early Prime Day Deals
Here are a few of the early Prime Day deals Amazon has going.