Zomato[1] will now show a short biography of the delivery executive and will give you an option to add a tip for the person. With the two new features, the Gurugram-based said it seeks to change social behaviour towards delivery personnel. The company, which started its online ordering and food delivery services in May 2015, claims to deliver 10.5 million orders a month. It is available across 17 cities in India, including Delhi, Bengaluru, Chandigarh, Chennai, Hyderabad, and Kolkata among others.
The short bios of the delivery executives will comprise information such as their education, hometowns, and languages they speak. These will also include a line about their lives, families, and aspirations. Moreover, the bio emerges on the Zomato app after a delivery executive is assigned for an order and is on the same page with information such as the order status, summary, and the delivery executive's contact details and rating.
"These short bios work as the medium of conversations and remind our users that a person, just like them, is going to deliver their food," said Mohit Kumar, Head of Food Delivery, Zomato, in a press statement while announcing the new development.
Apart from the short bios, Zomato has added the tip feature to let you add a small tip between Rs. 5 to Rs. 50 to the order which is directly transferred to the delivery executive without any deductions by the company. The feature comes during the final stage of placing an order, alongside customer information, order cart, and features such as the GoGreen filter (allowing you to skip the plastic cutlery), and the option to expedite an order for an unwell customer.
"We want to give our app a human touch," said Deepinder Goyal, Founder & CEO - Zomato,...