image

Loog is a New York-based guitar company run by a music teacher named Rafael Atijas. These three-string guitars are designed for kids as young as 3 years old and they make guitar easy and fun – at least according to my kids who played with them when they were much younger.

The new models are called the Mini for ages 3 and older and the Pro for ages 8 and older. The Mini is a smaller, ukulele-sized acoustic guitar while the Pro comes in an acoustic model or a fully electric hellbeast that can turn your first grader into Nikki Sixx (or John Mayer) with a little practice and some pyrotechnics.

Atijas just started his Kickstarter[1] and will ship the guitars in June. They come pre-assembled and are ready to rock out of the box.

“When I was 12 I decided I wanted to be in a band. But I had no idea how to play guitar and i actually thought ‘I’m too old … it will take me forever to learn how to play guitar… I’d better pick up the bass, since it has fewer strings and should be easier/faster to learn.’ I guess that was really the beginning of Loog Guitars,” said Atijas. From that rose his desire to make an easier and smaller guitar for kids that, like the four-string bass, was easier to learn.

“Most guitars for children and beginners are just cheap, crappy guitars. Our guitars are well-designed and meant to make it fun and easy for anyone to play music,” he said.
...

  1. Black & Liberty Kids12060WEB

  2. Loog Mini Red Front

Read more from our friends at TechCrunch