Vodafone[1] on Wednesday tied up with Flipkart[2] to bring a range of entry-level 4G smartphones to India at an effective price of Rs. 999. The latest partnership comes months after the telco partnered[3] with Micromax[4] and China's Transsion Group-owned Itel Mobile[5] to make their entry-level options even more affordable. All existing and new Vodafone prepaid subscribers can avail the new offer, which is available under Flipkart's #MyFirst4GSmartphone campaign, and get cashbacks to make their purchases sweeter than before.
To avail the new offer, Vodafone subscribers who purchase an eligible smartphone from Flipkart will need to recharge their prepaid accounts with a minimum denomination of Rs. 150 per month for 36 months. The recharges can be of any denomination totalling to at least Rs. 150 per month. At the end of the first 18-month period, the participating subscribers will receive a cashback worth Rs. 900, while after another 18 months, a cashback worth Rs. 1,100 will be given - totalling the cashback of Rs. 2,000. It is worth noting here that the cashback will be credited to their Vodafone M-Pesa wallets.
"This is an initiative to make 4G smartphones available at a never before price points and thus, democratize access to Vodafone SuperNet 4G. We hope that this will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn't afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G," said Avneesh Kholsa, Associate Director - Consumer Business, Vodafone India, in a joint press statement.
Smartphone models that are eligible for the Vodafone offer are from brands such as Micromax[6],...