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It’s rare that I pay much attention to automaker infotainment and multimedia system updates at CES – usually there’s too much going on with autonomy, electrification and mobility services to give it much thought. This year, however, Mercedes-Benz had one of the most interesting announcements at the show with its new MBUX smart multimedia system and in-car voice activated assistant.

MBUX is not the underpowered, underwhelming voice input system carmakers have been pushing on consumers for around a decade now. Instead, it’s a learning, smart and connected platform built upon Nvidia’s powerful GPU technology. For maybe the first time, using an in-car infotainment system felt to me like an actual pleasure, rather than doing something that ranges from ‘bad’ to ‘adequate’ on the user experience scale.

Part of that is just the fact that the computers powering the system are capable enough to drive high framerate visuals, on screens with a high resolution that doesn’t leave things pixelated. For too long, infotainment systems in cars have relied on underpowered, cheap local chips to power their output, leaving software developers working at automakers with the unenviable challenge of shoehorning their work onto silicon that really shouldn’t be running an alarm clock, let alone vital apps and information displays you use while driving....

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