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Lost-item finder Tile announced today that it will soon be able to locate your Bose headphones. Starting in late spring 2018, Bose will become one of Tile’s biggest new partners, as it will begin to sell its Bose SoundSport Wireless and QuietControl 30 headphones with Tile’s technology embedded inside.

Existing devices will receive the new feature as a firmware update – the first time that Tile’s software has been downloaded into devices already in users’ homes, in fact.

Once installed, Tile’s app can locate the Bose headphones as it would any other Tile device. You can “ring” the headphones to find them using the app, and the volume will progressively get louder the longer it rings.

Of course, Tile today continues to be best known for its keychain-style square dongles that can be attached to items you want to keep track of – like your keys, purse, bag, bike, wallet and more. But the company’s larger goal has always been to create a global community of users who become the backbone of a distributed network[1] that can be tapped into at anytime to help locate missing items.

To date, Tile has sold 13 million devices, giving it a 90 percent share in the “lost item finder” market, according to NPD. Its community now spans 230 countries and territories worldwide and is used to find over 2 million items per day. Tile also reported $100 million in revenue in 2016.

The addition of Bose comes alongside the announcement of several new partners that have confirmed plans to integrate Tile into their products. Other new additions include Samsonite, which will make luggage that doesn’t get lost; Propeller Health, which will add Tile’s technology to its connected inhalers for people with asthma...

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