Taking on the competition, LG has announced its newest OLED and Super UHD TVs under its ThinQ[1] artificial intelligence (AI) supporting brand. The new LG TV models will come with Google Assistant[2] integration alongside the company's proprietary Electronic Program Guide (EPG) to deliver information in real time and let users utilise verbal commands. Among other developments, the next-generation LG OLED TVs will come with an Alpha 9 image processor that will enhance the watching experience. The major new LG OLED and Super UHD TV models will be showcased at CES (Consumer Electronics Show) in Las Vegas next week.
Leveraging Natural Language Processing (NLP) and LG's own deep learning technology, which it calls DeepThinQ, the new smart TV lineup will enable intelligent voice-activated control and connectivity. The TVs will allow users to search for information, images, or videos featuring specific content using their own uses through the available remote control. This means you would just need to say "show me all the movies this actor has starred in" or "show me yoga videos" to watch your desired content. Also, the new LG TVs based on ThinQ AI branding will let users pass instructions such as "search for the soundtrack of this movie" or "turn off the TV when this program is over" even without repeating the name of the program or entering any specific time. The Google Assistant integration will additionally enable controlling of smart home devices with voice commands.
All this will uplift the existing TV-watching experience. It is expected that LG will continue to offer webOS behind the scenes instead of opting for Google's Android TV[3].
In addition to the advancements using AI efforts, LG is deploying its all-new Alpha 9 image processor...