While there is a general sense that PCs are being replaced by smartphones, the actual data coming out from India does not agree with this. As per IDC report for the third quarter of 2017, the Indian PC market witnessed growth of 10.9 percent compared to the same quarter last year, with HP continuing to lead the market with a range of products across productivity and business segments, while catering to the growing demand for gaming and premium models. All this helped the company grow its business 30.2 percent year-over-year. In addition to the Indian market, HP has retained the top spot[1] on the global front as well, and in most major markets except the US. Anurag Arora, head of consumer personal systems, HP India[2], says that it is consumer feedback and the adoption of industry trends that helped the company continue its success story.
"It has been our endeavour to drive richer emotional connections with customers and create amazing experiences with our innovative products," Arora tells Gadgets 360. HP presently has over 500 HP World stores across India, and the company is expanding its offline presence in multi-brand outlets and LFRs, in addition to strengthening its online reach.
Arora asserts that apart from innovation, it is GST (Goods and Services Tax) that is set to accelerate PC adoption in India. IDC agrees, saying that "partner-focused, consultative training to address SMBs with new GST-ready solutions which was coupled with invoicing software by KPMG" helped HP grow in the Indian market. "We are seeing an increasing adoption amongst traders and MSMEs over the next few quarters as they become increasingly familiar with the tax process," says Arora.
Last month, HP expanded its gaming notebook lineup[3] with the...