Xiaomi and Samsung are jointly the top smartphone brands in India, according to International Data Corporation latest report. The latest Quarterly Mobile Phone Tracker by IDC for Q3 2017 reveals that Xiaomi along with Samsung[1] captured 23.5 percent market share in the last quarter.
According to IDC, Samsung had a "record breaking quarter" where it registered 39 percent sequential growth quarter-on-quarter and 23 percent year-on-year. According to the report[2], some of the company's bestselling models were the Samsung Galaxy J2[3], Samsung Galaxy J7 Nxt[4], and Samsung Galaxy J7 Max[5] that contributed to almost 60 percent of the volume for the company.
Xiaomi, on the other hand, almost tripled its shipments year-on-year and doubled quarter-on-quarter in last quarter. IDC adds that Xiaomi focus on the traditional channel for marketing its products has been a key strategy. Talking about top Xiaomi products, the Redmi Note 4[6] was the best-selling smartphone in India again as the company shipped roughly 4 million units in this quarter. IDC pointed out that Xiaomi's aggressive approach for pricing its smartphones made it a clear winner in selling devices on e-commerce retailers and direct Internet platform. The company's offline expansion through preferred partner program and Mi stores has been also getting a good response as its shipments doubled from the last quarter. Xiaomi[7] recently announced that it shipped 9.2 million smartphones[8], a record number of units, in India in Q3 2017.
Lenovo[9] (including Moto) made its comeback as the third smartphone brand and saw an increase of 83 percent in shipments from the previous quarter. IDC says that recent launches under Moto brand has reversed internal brand...