Idea has announced a partnership with Sony Mobiles India under which the operator will offer 60GB of extra data to buyers of the Xperia R1[1] and Xperia R1 Plus[2] smartphones. The Sony[3] smartphones are affordable offerings and unveiled in India in late October[4]; they will become available for purchase in India starting November 10.
Buyers of Sony Xperia R1 and R1 Plus will get 10GB data on purchasing a recharge of Rs. 300 and above from Idea[5]. They can avail this offer six times, totalling in 60GB of complimentary data. Apart from this, Amazon India is providing buyers Rs. 75 as cashback on purchases made via Amazon Pay balance. Customers can also opt for no-cost EMI via Bajaj FinServ and major credit cards for the two phones.
Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Availability of good quality devices at affordable price points will further catalyse uptake of 4G in India. We are happy to partner with Sony India for enabling superior 4G experience for our customers, through this bundled offer giving 60GB data on the new Sony Xperia R1 Plus and R1 smartphones.”
Vijay Singh Jaswal, Head of Mobile and Audio Businesses, Sony India, said, “We want our Sony Xperia R1 Plus and R1 smartphone customers to fully enjoy the product offering, such as 4G and this partnership with Idea seems to be a perfect fit. This will enable our customers to have a seamless data and surfing experience on our recently launched smartphones.”
Both the phones come with almost identical innards with just RAM and storage difference. The Sony Xperia R1 Plus packs 3GB of RAM and 32GB of storage and costs Rs. 12,990, while the...