On the heels of a $25 million funding round[1], connected device maker Tile is today rolling out a more premium line of lost item trackers, with the launch of its Tile Pro series. The line today includes two new devices, a dark slate-and-graphite Tile Sport and a white-and-gold Tile Style. Beyond their more fashionable look, these Pro trackers include upgraded internals, allowing the devices to be located from further away. They also offer a louder ring, better water resistance, and improved durability.
Tile is one of the most popular lost item trackers on the market. The company, to date, has now sold over 10 million of its Bluetooth-connected dongles that work with an app on your phone to help you find misplaced items, like your keys, purse, wallet, tablets, laptops, luggage and more.
And because of the way its app works, Tile can leverage its community of millions of app users to help you find your device, even when you’re out of range. That is, if another Tile user is near your missing device, an alert with the location attached is sent to your phone.
If anything, it’s this community aspect that makes Tile difficult to top, despite the availability of several other similar devices on the market. That includes the up-and-coming TrackR[2] which just raised $50 million, but has shipped some 5 million devices to Tile’s 10 million. Tile is also partnering with other companies to integrate Tile’s hardware and software into their own products, to further expand its footprint beyond the market for the trackers – which may not be something everyone feels they need.
Previously, the company offered its standard tracker, the Tile Mate, and a thinner version ideal for wallets, the...
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