Gizmo maker Apple just launched its official Instagram account, @apple[1]. But this isn’t your average corporate account as the company doesn’t want to showcase its own product ad nauseam. Instead, Apple is going to share photos shot with an iPhone.
In many ways, this Instagram account feels like the natural extension of the “Shot on iPhone” billboard ad campaign. Without showing the iPhone, Apple is promoting the iPhone camera as the perfect tool if you want to up your game on Instagram.
Every year, there are more than a trillion photos taken on various iPhones. Chances are that there are people in every corner of the world currently using an iPhone to shoot a unique photo or video. So Apple wants to leverage that and showcase the creativity and diversity of iPhone users.
Based on the first posts, curators working for @apple find some photos captured with an iPhone, ask the creator if they can share them and repost them on the company’s account. Apple isn’t taking any photo itself.
There are a few interesting things with the account. First, Apple relies heavily on the recently introduced gallery format to showcase five creators at a time. You can find them on Instagram by reading the captions.
Second, the company is using videos to share a few photos at a time, add sound effects and interview the creators — those sound bites remind me of Humans of New York[2]. Apple is also sharing Instagram stories with the same format.
Third, Apple uses the #ShotoniPhone hashtag in the account description and below each post. It’s clear that the company wants to encourage people to use the hashtag so that it becomes a pop culture...
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The only hitch is those pesky conservative voters who were promised restraint by party leaders. GOP establishment hopes to quietly pass a “clean” bill to raise the debt ceiling – a direct betrayal of that voter base – don't currently enjoy enough support from other Republican members who still consider themselves accountable. So a deal with the Democrats beckons.
Republicans technically have the power to finally honor the limit on borrowing by reducing spending. After all, Republicans control both Congress and the White House.
Sen. Orrin Hatch (R-UT) says any
politician who opposes more debt
“doesn’t deserve to be here.”
The last thing most Republican voters want is for McConnell and Ryan to start cutting deals with Nancy Pelosi and Chuck Schumer for a debt ceiling hike and MORE spending. But that may be exactly how this batch of sausage gets made. Watch for a coalition of big government Republicans and Democrats to leave future generations holding the bag – yet again.
GOP Senator Orrin Hatch is scornful of anyone in his party trying to impose spending restraint. He had this to say: “Some conservatives think they can get some programs cut. Well, that’s not gonna happen… We have to pay our bills and anybody who doesn’t want to do that doesn’t deserve to be here.”
Hatch and his friends in leadership – on both sides of the aisle – share a bizarre philosophy when it comes fiscal responsibility. They insist that the best way to meet obligations is