Apple Watch sales up over 50% since last year

Apple Watch sales are up over 50% since last year, according to Apple CEO Tim Cook. He mentioned this when discussing Apple’s strong third quarter results on the investor call Tuesday.

Overall, Apple beat analyst expectations^[1] with $1.67 per share, versus the anticipated $1.57 per share. Revenue was $45.4 billion, when Wall Street forecast $44.89 billion.

Shares were quickly up 5% in initial after hours trading on the good news, but one often overlooked category is “other products,” where they group in the performance of things like Apple Watches, Apple TVs, Beats electronics, iPods and Apple-branded accessories.

This category brought in $2.74 billion in revenue and is up 23% since the same period last year. One product that is contributing to the annual revenue growth is AirPods, the wireless earbuds that Apple released in December of last year. (I personally think they look a tad dorky, but everyone I know who has them, loves the sound quality.)

Since all AirPod revenue is new and the Apple Watch is up over 50% since last year, then that means most of the other products in the category likely saw much slower growth or even some declines since the weighted average is lower, at a positive 23%. But without knowing approximately what revenue percentage Apple Watch accounts for, we don’t know for sure.

One analyst, Ben Bajarin from Creative Strategies estimates that Apple Watch sold two to three million devices.

“Other products” is down 5% since quarter two of this year, but...

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