This was not the conversation iRobot CEO Colin Angle expected to have this week. In the past few days, iRobot posted excellent Q2 earnings, thanks to brisk Prime Day Roomba sales, and acquired its largest European distributor[1] in a $141 million deal. Yet the CEO and the company he founded were suddenly at the center of home privacy concerns[2] over a report that he was looking to sell Roomba home mapping information to the highest bidder.
Angle and iRobot have been in damage control for a few days now. When we reached out earlier in the week, the executive answered noncommittally that “iRobot has not formed any plans to sell the data.” But a new statement issued to ZDNET[3] earlier today gets more to the heart of the matter, stating that “iRobot will never [emphasis his] sell your data.”
It’s the kind of definitive statement the company should have issued immediately, rather than letting the story live for a few more days. For his part, Angle is adamant that he never said the company was planning to sell information to a third party. The original report, meanwhile, has been adjusted to clarify that maps could be shared “for free with customer consent.”
It’s understandable that the news raised red flags. Every new device and app we introduce into our lives represents another potential erosion of privacy — and those concerns are even more pronounced when it comes to bringing connected, data-collecting products into our homes. Of course, iRobot has been upfront with its plans to collect mapping info with Roomba — we’ve spoken to the company[4] about the subject several times.
The company is also open about the fact...
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