Samsung which logged 63 percent market share (by value) in the India premium smartphone segment in the first half this year, has registered over 2 times the pre-booking orders for its 'made in India' Note 10 series smartphones compared to last year's Galaxy Note 9 pre-booking period, a top company executive told IANS on Tuesday.
The pre-booking for Samsung Galaxy Note 10[1] opened for consumers in India on August 8[2] till August 22[3]. Those who pre-booked will get their devices with special offers on August 23.
"We had 52 percent value market share in the premium segment (over Rs. 30,000) in full year 2018. In the first half of 2019 (January-June period), we have clocked 63 percent value market share in the premium segment," Ranjivjit Singh, Senior Vice President and Head of Marketing, Mobile Business, Samsung India, told IANS on the sidelines of Note 10 series launch in the country.
"Overall, the premium segment is estimated to be between Rs. 15,000 - Rs. 20,000 crores in India. In this segment, the industry is growing at 9-10 percent while we are growing in the excess of 20 percent in the country. This shows the loyalty Indian users have towards our premium devices like Galaxy S10[4] and Galaxy Note series," Singh emphasised.
Samsung on Tuesday brought "made in India"[5] Samsung Galaxy Note 10 and Galaxy Note 10+[6] with enhanced S Pen and pro-grade camera to the country that would take the productivity and creativity to a new level.
The 6.3-inch full-HD+ Galaxy Note 10 (8GB RAM+256GB memory and no microSD) is priced at Rs. 69,999 while the bigger 6.8-inch Galaxy Note 10+ (12GB RAM + 256GB memory)...