dogloose

Zomato Founder Deepinder Goyal took to Twitter on Saturday evening to respond to the Logout movement by the National Restaurant Association of India (NRAI), which saw nearly 300 restaurants in Gurugram de-listing themselves from platforms such as Zomato Gold, EazyDiner, and Dineout's Gourmet Passport, among others, over deep discounting practices.

Meanwhile, restaurants under the NRAI in Delhi and Mumbai have also threatened to de-list from online dining platforms. According to NRAI president Rahul Singh, the situation is now aggravated through the anytime, anywhere, any day discounting behaviour by aggregators.

Zomato[1] last month introduced the "Infinity Dining"[2] plan for its "Gold"[3] subscribers that allows them to have unlimited a la carte at partner restaurants. The plan was introduced in partnership with 350 restaurants - with at least a 3.5 rating - in Delhi, Mumbai, and Bengaluru.

The company on Friday told IANS that it has been in touch with the restaurant industry to discuss their feedback and address any issues they may be facing as a part of its offerings. According to reports, Zomato in an email has asked its Gold restaurant partners to serve a notice of 45 days if they wish to opt-out.

Responding to reports, Goyal in an 8-point tweet thread[4] wrote, "Our thoughts on the restaurant industry's stand against deep discounting  – 1 - Zomato Gold has been a major hit, but we understand that bargain hunters have also joined Zomato Gold and they are hurting some segments of the restaurant industry very badly.  2 - I am sad that young entrepreneurs (much like me) in the restaurant industry are feeling the pressure to such an extent that they had to launch such a campaign. We set out to create a...

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