Phil Schiller is a name that needs no introduction to anyone that’s tracked Apple for a decent length of time. An ever-present figure at nearly all major Apple events since Steve Jobs made his return to the company, Schiller is perhaps best known to the more casual Apple observers for his “Can’t innovate any more, my ass!" remark while introducing the 2013 Mac Pro[1].
The Senior Vice President Worldwide Marketing at Apple was in Bengaluru[2] recently to inaugurate the company’s app accelerator facility in Bengaluru where he a spoke to group of Indian app makers that included CEOs of popular apps like Zomato[3] and Practo[4], as well as developer of the indie app Avaz[5].
“This [the app accelerator] is a unique new thing we haven't done anywhere else in the world," Schiller[6] told the app makers. “We have created the idea of this app accelerator where developers like yourselves can come here in large number week-in and week-out and get help with whether it's design expertise and I think that's something Apple has a lot of knowledge on to share, as small as to be able to experiment and play with the technologies that we are working on."
Later during the trip, Gadgets 360 got a chance to sit down with Schiller and pick his brains on a wide variety of topics, both developer- and consumer-focussed. Before you ask, yes, we did quiz Schiller on the state of neglect[7] that the Mac Pro finds itself in, but just three days after our conversation, news broke that Apple is completely revamping the Mac Pro[8], so it made no sense to share that...
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