The Galaxy M-series debuted in India with the launch of the Galaxy M10 and Galaxy M20 back in late January, and Samsung's new range has already crossed the milestone of two million sales, Samsung India Senior Vice President of Mobile Business Asim Warsi told Gadgets 360 on Wednesday. The Galaxy M family went on sale in the country in early February, and since its availability, the executive revealed that the new range has helped double the company's online sales, as compared to last year.
In March, the Seoul-based company added the Galaxy M30[1] to its new series that is targeting millennials and young smartphone users. There are also plans to expand the range further by adding the Galaxy M40 in the next couple of weeks[2].
"The Galaxy M-series is playing a very pivotal role in our growth story," Warsi said. "We've had the Galaxy On series selling in online over the last three years. M-series is a complete makeover of that. It's simply taken the consumer and the market by storm if you go by the sales, search, and the kind of conversations — digital, social conversations. That's helping our business."
The Galaxy M-series was launched in India[3] earlier this year targeting the price bracket between Rs. 8,000 and Rs. 13,000. Samsung[4] in March broadened[5] the market by introducing the Galaxy M30 that starts at Rs. 14,990 and goes up to Rs. 17,990. The South Korean giant, however, is now set to expand the family by launching[6] the Galaxy M40[7] that is set to arrive on June 11. It will come at a price point of around Rs. 20,000[8], Warsi told...