One of India's entertainment old guards, Shemaroo, has launched its own video streaming service app ShemarooMe, for Android, iOS, and the Web. It will feature Hindi, Gujarati, Punjabi, devotional and kids content from Shemaroo's extensive library, which is around 3,500 titles. About 2,000 film titles and 1,000 hours of non-film content are already available. ShemarooMe will operate on a 'freemium' model; while some content will be available to everyone for free, the rest of it will require a subscription. Shemaroo is taking a two-tiered approach to the latter: users can buy individual categories such as Bollywood or Punjabi for Rs. 49 per month or Rs. 499 per year, or get full access for Rs. 129 per month or Rs. 999 per year.
Having announced[1] its intentions to foray into the streaming space late last year, Shemaroo[2] lifted the lid off ShemarooMe at an event in Mumbai on Wednesday. The app boasts of Bollywood classics such as Mughal-e-Azam, Jaane Bhi Do Yaaro, Anand, Mother India, Devdas, Golmaal, Awara, Sangam, Amar Akbar Anthony, Mera Naam Joker, Disco Dancer, and Ram Teri Ganga Maili alongside (relatively) newer films such as Jab We Met, Hunterrr, Ankhon Dekhi, Vodka Diaries, Dhamaal, Ajab Prem Ki Ghazab Kahani, and Dedh Ishqiya.
Shemaroo is also offering original shows under its Bollywood section. But unlike scripted fare that is being pushed by the likes of Netflix[3], Amazon Prime Video[4], ALTBalaji[5], and Eros Now[6] among others, the originals on ShemarooMe are meant to complement its Bollywood offerings. Think of them as extras you get on DVDs and Blu-rays, but a much extended version of that.
There's a devotional section which will feature content live streamed from religious...